Calculator

Freelance Rate Calculator

Enter your numbers below. We'll tell you the minimum hourly rate your business needs to be sustainable, and what to charge to build a buffer.

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28%
60%
Your rates
Minimum viable
$—
The floor. Charging below this means falling short of your target income.
Premium positioning
$—
+40% above minimum. Signals expertise and builds profit margin.
Recommended day rate
$—
Based on recommended hourly × hours per day
Gross income target
Tax withheld (28%)
Annual business expenses
Total annual revenue needed
Working weeks (46 weeks × 40 hrs)
Billable hours (60% of total)
Minimum viable hourly rate

The formula, explained

The minimum viable rate is the hourly number at which your business covers your income target (after tax) and your running costs. Charge less than this and you're subsidising your clients.

Step 1: Gross income needed = desired take-home ÷ (1 − tax rate)
Step 2: Total revenue needed = gross income + annual expenses
Step 3: Billable hours = working weeks × hours/week × billable %
Step 4: Minimum rate = total revenue ÷ billable hours

The recommended rate adds a 20% buffer. This isn't padding. It's what covers the inevitable: a project that runs over scope, a client who pays late, or a month where you close nothing. The premium rate adds 40% and signals that you're not competing on price.

One number people miss: the billable percentage. Most freelancers work 40 hours a week and assume they're billing 35. The actual number, once you subtract sales calls, proposals, invoicing, admin, and client communication, is usually closer to 20 to 24. If your result feels high, that's often why.

What to do with your number

Your minimum viable rate is a floor, not a target. The question isn't whether you can charge it. It's whether your positioning and pipeline support it. A rate no one will pay is a pricing problem. A rate everyone accepts without hesitation is a positioning problem.

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