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The formula, explained
The minimum viable rate is the hourly number at which your business covers your income target (after tax) and your running costs. Charge less than this and you're subsidising your clients.
Step 2: Total revenue needed = gross income + annual expenses
Step 3: Billable hours = working weeks × hours/week × billable %
Step 4: Minimum rate = total revenue ÷ billable hours
The recommended rate adds a 20% buffer. This isn't padding. It's what covers the inevitable: a project that runs over scope, a client who pays late, or a month where you close nothing. The premium rate adds 40% and signals that you're not competing on price.
One number people miss: the billable percentage. Most freelancers work 40 hours a week and assume they're billing 35. The actual number, once you subtract sales calls, proposals, invoicing, admin, and client communication, is usually closer to 20 to 24. If your result feels high, that's often why.
What to do with your number
Your minimum viable rate is a floor, not a target. The question isn't whether you can charge it. It's whether your positioning and pipeline support it. A rate no one will pay is a pricing problem. A rate everyone accepts without hesitation is a positioning problem.
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